Clever creatives and insightful targeting across social media platforms such as Facebook, Instagram, Google, Youtube, and LinkedIn.
Happy Confident Company
The Happy Confident Company is an amazing young brand producing incredible journals and games to help children’s emotional development.
They launched in spring 2020 (right at the start of lockdown!) and contacted us in the late Summer to take over their Facebook advertising.
We were tasked with managing Facebook advertising to build brand awareness, increase user engagement, and grow conversions.
Working closely with The Happy Confident Company’s Founder and Head of Marketing, we established the brand goals and objectives. Starting by developing a strategy we were able to create a full picture approach, in what it a competative space, and highlight the brand’s key differentiators and target market.
The most interesting challenge was navigating the space in exceptional circumstances (global pandemic!), so consumer behaviour predictions and school holiday trends were out of the window!
We navigated this with very close campaign management and agility. The ability to act quickly and adapt was essential.
It was a pleasure working with The Happy Confident Company and we look forward to seeing their continued growth and exciting new projects!
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